TRAN THI XUAN VIEN. THE IMPACT OF AI-DRIVEN PERSONALIZED ADVERTISING ON CONSUMER PURCHASE INTENTION: EVIDENCE FROM SHOPEE USERS IN HO CHI MINH CITY. HUIT Journal of Science, [S. l.], v. 26, n. 3E, p. 744, 2026. DOI: 10.62985/j.huit_ojs.vol26.no3E.513. Disponível em: https://ojs.dev.huit.vn/index.php/huit-j-sci/article/view/513. Acesso em: 21 sep. 2026.