UNDERSTANDING WHOLESALE CLIENT BEHAVIOR AT A VIETNAMESE GARMENT OUTSOURCING FACTORY
DOI:
https://doi.org/10.62985/j.huit_ojs.vol26.no2E.405Keywords:
Consumer behavior, outsourcing company, Pearson correlation coefficient, wholesale buyerAbstract
To increase sales, businesses need to understand customer behavior in both wholesale and retail markets. This includes considering crucial factors like product type, timing, and location. This study, based on data from a Vietnamese garment outsourcing factory, reveals distinct differences in consumer behavior between the country's wholesale and retail sectors. The findings allowed us to categorize customers into two groups: Key accounts, who contribute over 50% of sales value and all other customers. The research also examines the unique needs of each group and proposes effective strategies for engaging with them. Ultimately, this study introduces a new approach for those working in Vietnam's wholesale and retail industries.
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