Vol. 26 No. 3E (2026)

Economics

• BARRIERS AND STRATEGIES FOR CIRCULAR ECONOMY IMPLEMENTATION: A MIXED-METHODS ANALYSIS OF THANH HOA PROVINCE, VIET NAM

  Ma Minh Phuong (Corresponding Author); Le Huy Huan (Author)

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• FACTORS INFLUENCING CUSTOMERS’ TIPPING BEHAVIOUR IN THE RESTAURANT DEPARTMENT AT CARAVELLE SAIGON HOTEL

  Tran Thi Le (Author); Pham Minh Luan (Corresponding Author)

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• A COMPARATIVE ANALYSIS OF FORECASTING ACCURACY BETWEEN MACHINE LEARNING MODELS AND OLS REGRESSION: EMPIRICAL EVIDENCE FROM THE VIETNAMESE STOCK MARKET

  Ngo Ly Huynh Phat (Corresponding Author); Pham Chi Trung, Bui Le Vi (Author)

  17

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• A MECHANISM-BASED PERSPECTIVE ON THE PERSONALIZATION-PRIVACY TRADE-OFF: THE ROLES OF PERCEIVED SURVEILLANCE AND TRUST IN AI-DRIVEN E-COMMERCE

  Ngo Thi Bao Huong (Corresponding Author); Nguyen Thu Lan (Author)

  40

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• A STUDY ON THE DEVELOPMENT OF GREEN BANKING AT COMMERCIAL BANKS IN HO CHI MINH CITY

  Nguyen Van Tuan (Corresponding Author)

  52

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• ADOPTION OF ARTIFICIAL INTELLIGENCE BY ACCOUNTING EMPLOYEES AT SMALL AND MEDIUM-SIZED ENTERPRISES IN HO CHI MINH CITY: THE MEDIATING ROLE OF TRUST IN AI

  Thi Mai Anh Hoang (Corresponding Author); Nhi Ngoc Bao Do, Hoang Phuc Nguyen, Hoang Gia Kiet Than, Huynh Phuong Dong Le (Author)

  64

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• AI-SUPPORTED LEARNING AND HUMAN CAPITAL DEVELOPMENT THROUGH STUDENT-NEGOTIATED INTELLIGENCE

  Dang Thi Thu Hang, Tran San Dao (Author); Dinh Ngoc Long (Corresponding Author)

  82

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• AN MCDM APPROACH TO EVALUATE DETERMINANTS OF SUSTAINABLE  EXPORT CAPACITY OF VIETNAMESE TEXTILE AND GARMENT ENTERPRISES TO THE U.S MARKET

  Nong Thi Nhu Mai (Corresponding Author); Hau Thanh Nhon Le, Chi Le, Luong Phuong Thao, Ngan Pham, Truong Trinh Minh Thu (Author)

  95

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• APPLYING AI TO WOMEN'S BUSINESS ACTIVITIES: STRUCTURAL BARRIERS AND PRACTICAL ADAPTATION IN URBAN VIETNAM

  Nguyen Thu Hao (Corresponding Author); Nguyen Duy Thai, Minh Anh Vu, Bushra Beegom R. K., Nguyen Duc Chien (Author)

  117

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• APPLYING THE PLS-SEM MODEL TO ANALYZE THE RELATIONSHIP BETWEEN FACTORS AFFECTING THE INTENTION AND ACTUAL USE OF AI TOOLS (CHATGPT) IN THE WORKPLACE IN HO CHI MINH CITY

  Nguyen Huu Ngoc (Corresponding Author); Nguyen Hien Duc, Luong Quy Ngoc, Nguyen Hien Nhan, Luu Thi Thanh Huyen (Author)

  131

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• ARTIFICIAL INTELLIGENCE ADOPTION IN ENTERPRISES: A LAYERED CAPABILITY FRAMEWORK FOR EMERGING ECONOMIES

  Vu Van Diep (Corresponding Author)

  146

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• ARTIFICIAL INTELLIGENCE IN DIGITAL BANKING: APPLICATIONS AND IMPLICATIONS FOR LABOR TRANSFORMATION

  Nguyen Thi Hang (Author); Huynh Thi Huong Thao (Corresponding Author)

  156

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• ASSESSING THE IMPACT OF BLOCKCHAIN ON THE PERFORMANCE AND SECURITY OF DIGITAL CONSUMER LENDING SYSTEMS

  Ho Thanh Tri (Corresponding Author); Le Hoang Minh Khue, Le Dinh Van, Tran Gia Linh, Vo Nguyen Thien Kim, Tran Phuong Dinh (Author)

  172

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• BUILDING TRUST THROUGH AI: HOW INTERACTION FEATURES DRIVE IMPULSE BUYING IN LIVESTREAM COMMERCE

  Ngo Thi Bao Huong (Corresponding Author); Nguyen Thi Hanh (Author)

  187

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• CONSUMER RESISTANCE TO AI ADVERTISING: INSIGHTS FROM BIBLIOMETRIC MAPPING AND SYSTEMATIC REVIEW

  Phan Trong Nhan (Corresponding Author); Ho Truc Vi (Author)

  206

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• CORPORATE CULTURE, PROFESSIONAL ETHICS, AND CSR AS DETERMINANTS OF OPERATIONAL PERFORMANCE: EVIDENCE FROM VIETNAMESE FINTECH FIRMS

  Nguyen Thuy Cam Huong (Corresponding Author)

  226

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• DESIGN AND IMPLEMENTATION OF A SCHOLARSHIP MANAGEMENT INFORMATION SYSTEM USING THE LARAVEL FRAMEWORK: A CASE STUDY OF DESAMIND SCHOLARSHIP PROGRAM

  Hardika Dwi Hermawan (Corresponding Author); Vio Arvendha, Taufik Probowasito, Ahmad Zahy Rashad Handradika, Agatha Saputri (Author)

  240

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• DETERMINANTS OF DIGITAL ECONOMY DEVELOPMENT IN SOUTHEAST ASIA: IMPLICATIONS FOR VIETNAM

  Nguyen Thi Nhu Thuy, Ngo Thai Duong (Author); Bui Quoc Viet (Corresponding Author)

  253

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• DETERMINANTS OF EMPLOYEES’ INTENTIONS TO ADOPT AI TOOLS: EVIDENCE FROM TECHNOLOGY FIRMS IN VIETNAM

  Tran Thi Hong Nhung (Corresponding Author); Nguyen Pham Thanh Thao, Ho Thi Thanh Duyen (Author)

  269

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• DEVELOPING AND VALIDATING A TEXT MINING DICTIONARY FOR MEASURING DYNAMIC CAPABILITIES IN THE INSURANCE INDUSTRY: A STUDY IN THE VIETNAMESE MARKET

  Vuong Duc Hoang Quan (Author); Nguyen Duc Chung (Corresponding Author)

  289

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• DIGITAL BANKING SERVICES AND COMMERCIAL BANK PROFITABILITY IN VIETNAM: EVIDENCE FROM SYSTEM GMM

  Huynh Vo Gia Khanh (Author); Vo Thi Thuy Hang (Corresponding Author); Nguyen Thi Ngoc Linh, Nguyen Thi Thu Lan, Nguyen Thi Tieu Yen, Nguyen Phuong Vy (Author)

  307

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• DIGITAL CAPABILITY AS AN ENABLER OF CIRCULAR ECONOMY READINESS: EVIDENCE FROM VIETNAMESE FIRMS WITH MODERATING EFFECT OF INSTITUTIONAL SUPPORT

  Nguyen Nguyen Phuong (Author); Nguyen Duc Cuong (Corresponding Author)

  321

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• DIGITAL FINANCE UNDER GLOBAL SHOCKS: CRYPTOCURRENCY DEMAND IN TIMES OF CRISES AND SANCTIONS

  Thu Vu Thi Minh (Corresponding Author); Linh Nguyen Ha, Dung Duc Nguyen, Yen Nguyen Hoang (Author)

  339

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• DIGITAL LEADERSHIP CULTURE IN VIETNAMESE STATE-OWNED ENTERPRISES: A QUALITATIVE STUDY BASED ON CORPORATE REPORTS AND STRATEGIC DOCUMENTS

  Bui Thi Hoang Yen (Corresponding Author)

  354

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• DIGITAL TRANSFORMATION AND SOCIAL INCLUSION: IMPLICATIONS FOR HUMAN CAPITAL DEVELOPMENT IN VIETNAM - A LITERATURE REVIEW

  Nguyen Phuong Lan (Corresponding Author); Huynh Cong Du (Author)

  372

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• DIGITAL TRANSFORMATION AND SUSTAINABLE DEVELOPMENT IN SOUTHEAST ASIAN COUNTRIES: THE MODERATING ROLE OF GOVERNMENT EFFECTIVENESS

  Bui The Sang (Corresponding Author); Tran Phuoc (Author)

  383

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• DIGITAL TRANSFORMATION AS A DRIVER OF PRODUCTIVE FORCES DEVELOPMENT IN THE NEW GLOBAL ECONOMY

  Phan Thi Thanh (Corresponding Author)

  402

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• DIGITAL TRANSFORMATION SUPPORT, JOB PERFORMANCE, AND SELF-REPORTED INCOME CATEGORY AMONG VIETNAMESE SME WORKERS: EVIDENCE FROM SURVEY DATA

  Vu Thi Mai Duyen (Corresponding Author); Vu Thanh Binh (Author)

  416

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• ENHANCING THE OPERATIONAL EFFICIENCY OF THE FOOD RETAIL SUPPLY CHAIN: THE ROLE OF DIGITAL TRANSFORMATION

  Nguyen Xuan Quyet (Corresponding Author); Ho Thi Ha Vy, Do Pham Cong Thang, Tran Minh Thu, Tran Anh Quan, Tran Nhat Hoang (Author)

  429

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• EXPLORING AND RANKING AI-RELATED RISKS IN DOCTORAL STUDIES: AN EMPIRICAL AHP STUDY OF BUSINESS ADMINISTRATION RESEARCHERS IN VIETNAM

  Vo Le Quynh Lam (Corresponding Author)

  443

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• EXPLORING THE AI–ESG NEXUS: A BIBLIOMETRIC AND TCM–ADO FRAMEWORK APPROACH

  Ngo Thi Dung (Corresponding Author); Tran Duong Minh Chuyen (Author)

  452

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• EXPLORING YOUTH CONSUMER BEHAVIOR IN THE ERA OF DIGITAL TRANSFORMATION

  Tran Minh Tu (Corresponding Author); Lam Dang Xuan Hoa (Author)

  475

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• FACTORS AFFECTING CUSTOMER EXPERIENCE WHEN APPLYING VIRTUAL TECHNOLOGY IN THE RETAIL SECTOR IN HO CHI MINH CITY

  Bui Thi Ngoc Anh (Author); Nguyen Xuan Quyet (Corresponding Author); Ho Nhu Thanh Nhan, Tran Xuan Tai Chinh, Nong Nguyen Ngoc Linh, Nguyen Nhu Van (Author)

  495

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• FACTORS AFFECTING EMPLOYEES' PERCEPTION OF GREEN ECONOMY AT PHARMACEUTICAL COMPANIES IN HO CHI MINH CITY

  Pham Van Tai (Corresponding Author); Tran Thanh Luan, Pham Thanh Tuan (Author)

  516

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• FACTORS INFLUENCING CONSUMERS’ BEHAVIORAL INTENTION TO USE AUTONOMOUS FOOD DELIVERY SERVICES IN VIETNAM

  Hai Anh Nguyen (Corresponding Author); Thi Kim Lien Nguyen, Thi Bich Ngoc Le (Author)

  526

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• FACTORS INFLUENCING STUDENTS’ DIGITAL ENTREPRENEURIAL INTENTION IN THE CONTEXT OF ARTIFICIAL INTELLIGENCE DEVELOPMENT

  Luu Hoang Giang (Author); Cao Thi Thanh Truc (Corresponding Author)

  537

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• FORECASTING CORPORATE CASH HOLDINGS IN VIETNAM: COMPARING MACHINE LEARNING MODELS AND THE IMPACT OF THE WORLD UNCERTAINTY INDEX

  Nguyen Binh Phuong Thuy (Corresponding Author)

  552

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• HUMAN - AI COLLABORATION AND CUSTOMER INTENTION TO USE AUTONOMOUS DELIVERY ROBOTS IN LAST-MILE LOGISTICS: THE ROLE OF CUSTOMER TRUST

  Vu Nhu Quynh Le (Corresponding Author); Tran Hieu Ngoc Nguyen, Thi Anh Thu Nguyen, Tuan Duong Nguyen (Author)

  568

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• IMPACT OF EDUCATION EXPORTS ON FOREIGN EXCHANGE REVENUE GROWTH AT EDUCATIONAL INSTITUTIONS FOR FOREIGNERS

  Nguyen Xuan Quyet (Corresponding Author); Nguyen Thi Hong Chau, Tran Minh Thu, Nguyen Hai Yen, Huynh Tan Phat, Nguyen Duc Sang (Author)

  589

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• INNOVATIONS IN THE BUSINESS MODELS OF LOCAL FASHION BRANDS AMIDST THE RISE OF DIGITAL TECHNOLOGY

  Quach Thuy Duong (Corresponding Author)

  604

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• LITERATURE REVIEW ON PERCEIVED GREENWASHING AND GREEN PURCHASE INTENTION: A BIBLIOMETRIC AND SYSTEMATIC REVIEW

  Nong Thi Nhu Mai (Corresponding Author); Nguyen Phuc Thinh, Pham Hoang Minh, Nguyen Vu Manh Hung, Luong Gia Lap, Nguyen Le Xuan Toan (Author)

  615

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• MAPPING THE CUSTOMER EXPERIENCE IN VIRTUAL ENVIRONMENTS: INTEGRATED BIBLIOMETRIC INSIGHTS FROM BIBLIOMERGE, VOSVIEWER CITESPACE

  Vo Kim Nhan (Corresponding Author)

  636

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• PERFORMANCE OF VIETNAMESE COMMERCIAL BANKS (2010-2024): CAPITAL, RISK MANAGEMENT AND MACROECONOMIC PERSPECTIVES

  Vo Thi Thuy Hang (Author); Phan Thi Thu Hang (Corresponding Author); Huynh Vo Gia Khanh (Author)

  652

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• STATE CAPITALISM IN THE AI ERA: ASSESSING SOUTH KOREA’S DIGITAL AND GREEN NEW DEALS

  Thanh-Phong Lam (Corresponding Author); Phuong-Dung Bui-Nguyen, Ngoc-My-Quyen Nguyen (Author)

  670

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• STRENGTHENING SUPPLY CHAIN COLLABORATION IN VIETNAM’S TEXTILE AND GARMENT INDUSTRY THROUGH DIGITAL TECHNOLOGIES: CURRENT SITUATION AND SOLUTIONS

  Huynh Chi Gioi (Corresponding Author); Đang Thi Ngoc Thao (Author)

  691

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• THE CONSTRUCTIVE ROLE OF LOCAL JOURNALISM IN THE SUSTAINABLE DEVELOPMENT OF THE MARINE ECONOMY IN CENTRAL VIETNAM

  Ho Dung (Corresponding Author); Ho Thi Dieu Trang (Author)

  706

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• THE IMPACT OF AI CHATBOT ATTRIBUTES ON CONSUMER PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY: THE MEDIATING ROLE OF ATTITUDE

  Nguyen Ngoc Truong Vu (Author); Lam Thieu Linh (Corresponding Author)

  721

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• THE IMPACT OF AI-DRIVEN PERSONALIZED ADVERTISING ON CONSUMER PURCHASE INTENTION: EVIDENCE FROM SHOPEE USERS IN HO CHI MINH CITY

  Tran Thi Xuan Vien (Corresponding Author)

  744

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• THE IMPACT OF DIGITAL FINANCIAL LITERACY ON PERSONAL SAVING BEHAVIOR AMONG GENERATION Z IN HO CHI MINH CITY: THE MEDIATING ROLE OF FINANCIAL DISCIPLINE

  Luong Huynh Anh Thu (Corresponding Author)

  762

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• THE IMPACT OF FINANCIAL LITERACY ON THE INTENTION TO USE COMMERCIAL BANK FINTECH SERVICES AMONG GENERATION Z IN HO CHI MINH CITY

  Bui Phuoc Bao Han (Corresponding Author); Nguyen Van Tuan, Nguyen Thi Minh Thu, Le Nguyen Nhu Quynh, Tran Tieu Yen, Nguyen Le Tuyet Nhi (Author)

  776

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• THE IMPACT OF KNOWLEDGE MANAGEMENT PRACTICES ON EMPLOYEES’ JOB SATISFACTION: EVIDENCE FROM VIETCOMBANK – BINH TAY BRANCH, VIETNAM

  Nguyen Van Kha (Corresponding Author)

  794

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• THE JOURNEY TOWARD NET-ZERO EMISSIONS: CHALLENGES IN COLLECTING SCOPE 3 DATA THROUGH THE LENS OF ENVIRONMENTAL MANAGEMENT ACCOUNTING IN VN30

  Ngoc Nguyen Thi (Corresponding Author)

  803

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• THE ROLE OF ARTIFICIAL INTELLIGENCE - DRIVEN PERSONALIZED ADVERTISING ON ONLINE PURCHASE INTENTION: A CASE STUDY OF STUDENTS AT HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE ON THE SHOPEE PLATFORM

  Thi Le Hoa Pham (Corresponding Author); Thi Hoang Lan Nguyen (Author)

  824

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• THE ROLE OF PERCEIVED USEFULNESS, EASE OF USE AND AUDIT EXPERIENCE IN THE SUCCESSFUL ADOPTION OF CAATS IN VIETNAM

  Do Thi Thu Thuy (Corresponding Author); Trinh Chi Tam, Nguyen Thi Dien (Author)

  845

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• THE ROLE OF DIGITAL TECHNOLOGY IN TOURISM DEVELOPMENT IN VIETNAM TODAY

  Nguyen Thi Thu Ha (Corresponding Author); Do Thi Ngoc Anh (Author)

  856

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• THE ROLE OF PERCEIVED RISK AND INFORMATION SECURITY IN GEN Z CONSUMERS’ ONLINE PURCHASING DECISIONS IN VIETNAM

  Nguyen Quoc Phong (Corresponding Author)

  869

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• TOURISTS' RESISTANCE TO INTERNET OF THINGS APPLICATIONS IN HOTEL SERVICES IN HO CHI MINH CITY, VIETNAM

  Duong Vu Manh Duy (Author); Ta Xuan Hoai (Corresponding Author); Doan Thi Kim Thanh (Author)

  878

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• VIETNAM’S PROACTIVE RESPONSE STRATEGY IN THE CONTEXT OF GLOBAL VALUE CHAIN DISRUPTIONS

  Le Cao Thanh (Corresponding Author)

  902

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• DIGITAL ECONOMY AND ARTIFICIAL INTELLIGENCE IN BUSINESS IN VIETNAM: CURRENT SITUATION, OPPORTUNITIES, AND SOLUTIONS

  Nguyen Viet Quang Hung (Corresponding Author); Nguyen Thi Ngoc Tuyet, Nguyen My Quang Dzung (Author)

  920

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• DIGITAL HUMAN CAPITAL IN THE DEVELOPMENT OF AGRICULTURAL COOPERATIVES: A LITERATURE REVIEW AND IMPLICATIONS FOR VIETNAM

  Nguyen Thi Huyen (Corresponding Author); Cao Anh Thao (Author)

  933

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• RISK MANAGEMENT AND GREEN LOGISTICS IN VIETNAM

  Pham Van Quynh (Corresponding Author)

  952

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• ADAPTING SUSTAINABLE DEVELOPMENT  TO CLIMATE CHANGE: A SYSTEMATIC LITERATURE REVIEW OF SCOPUS DATA

  Le Thi Truc Mai (Corresponding Author)

  963

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• AN AI-BASED FRAMEWORK FOR ROUTE OPTIMIZATION IN LAST-MILE DELIVERY: IMPLICATIONS FOR E-COMMERCE LOGISTICS IN VIETNAM

  Lam Thieu Linh (Corresponding Author)

  975

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• CRITERIA FOR LEAN MATURITY ASSESSMENT OF AN ORGANIZATION AT THE OPERATIONAL LEVEL

  Nguyen Thi Duc Nguyen (Corresponding Author); Nguyen Thi Thanh Thuy (Author)

  995

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• DEVELOPING AI-SUPPORTED QUALITY ASSURANCE SYSTEMS TO FOSTER SOCIAL INCLUSION, HUMAN CAPITAL AND QUALITY CULTURE DEVELOPMENT IN HIGHER EDUCATION: AN EXPERT-BASED APPROACH

  Le Thi Linh Giang, Djuwari Djuwari (Author); Phan Thi Phuong Thao (Corresponding Author)

  1011

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• DOES CIRCULAR INFRASTRUCTURE ACTUALLY GENERATE RESILIENCE? EVIDENCE ON THE FULL MEDIATING ROLE OF DYNAMIC CAPABILITIES

  Kien Tan Ha (Corresponding Author)

  1030

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• DOING GOOD, INSPIRING GOOD: THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN SHAPING CUSTOMER CITIZENSHIP BEHAVIOR THROUGH PERCEIVED SERVICE QUALITY

  Nguyen Phuong Dinh (Corresponding Author)

  1044

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• EXPLORING GREEN CONSUMER BEHAVIOR: THE ROLE OF TRUST AND TRANSPARENCY

  Nguyen Cao Khuyen (Corresponding Author); Le Thi Hue Linh (Author)

  1060

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• IMPROVING PROCESS CAPABILITY IN PLASTIC FILM THICKNESS CONTROL

  Nguyen Thi Duc Nguyen (Corresponding Author); Ngo Qui Tuong (Author)

  1081

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• IDENTITY-BASED DRIVERS OF ELECTRIC VEHICLE ADOPTION: EVIDENCE FROM VINFAST IN VIETNAM

  Thanh-Sang Nguyen (Corresponding Author); Trong Tan Nguyen, Huynh Gia Linh Nguyen, Mai Anh Truong, Thi Le Vi Hoang (Author)

  1098

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• THE AGRICULTURAL PRODUCTION AND CONSUMPTION ECOSYSTEM IN THE MEKONG DELTA IN THE ERA OF INDUSTRY 4.0

  Ngo Van Thao (Corresponding Author)

  1112

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• THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY AND GREEN CONSUMPTION TRENDS ON THE LOYALTY OF YOUNG CONSUMERS IN HO CHI MINH CITY

  Nguyen Quynh Giang, Phan Thi My Kieu, Le Van Vu (Author); Nguyen Thi Minh Phuong (Corresponding Author)

  1132

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• THE IMPACT OF DIGITAL TRANSFORMATION AND ESG ON THE BUSINESS PERFORMANCE OF SMALL AND MEDIUM-SIZED LOGISTICS ENTERPRISES

  Nguyen Xuan Quyet (Corresponding Author); Tran Nhat Hoang, Nguyen Xuan Tien, Dong Thi Anh Thu, Lam Dai Loi, Nguyen Duc Sang (Author)

  1158

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• THE IMPACT OF DIGITALIZATION AND GREENING ON FDI IN THE EU IN THE VUCA ERA

  Doan Truong (Corresponding Author)

  1173

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• THE IMPACT OF OIL CONSUMPTION ON PER CAPITA CO₂ EMISSIONS IN VIETNAM: EVIDENCE FROM AN ARDL MODEL

  Nguyen Thi Tho (Corresponding Author); Le Thi Quynh Nga (Author)

  1192

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• THE IMPACT OF SUSTAINABLE SERVICE QUALITY ON CUSTOMER SATISFACTION AND LOYALTY IN AIR CARGO LOGISTICS: EVIDENCE FROM VIETNAM’S GLOBAL VALUE CHAINS VIETNAM

  Ngan Thanh Thi Nguyen (Author); Phuong Minh Nguyen Tran (Corresponding Author)

  1208

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• THE INFLUENCE OF FOMO ON IMPULSE BUYING BEHAVIOR: CONSTRUCTING SUSTAINABLE CONSUMPTION HABITS FOR VIETNAMESE MIDDLE-AGED CONSUMERS

  Lam Bao Anh (Corresponding Author)

  1223

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• THE INFLUENCE OF SOCIAL MEDIA ON GREEN FOOD PURCHASE INTENTIONS: EVIDENCE FROM HO CHI MINH CITY, VIETNAM

  Bui Hong Diep (Corresponding Author)

  1233

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• THE PURCHASE BEHAVIOUR VIA E-COMMERCE PLATFORM: A CASE OF SMES AND HOUSEHOLDS IN VIETNAM

  Nguyen Hoang Tien (Author); Nguyen Xuan Quyet (Corresponding Author); Tran Nho Quyet (Author)

  1249

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• THE ROLE OF ESG STANDARDS IN EMERGING ECONOMIES’ PARTICIPATION IN GLOBAL VALUE CHAINS: A LITERATURE REVIEW BASED ON SCOPUS DATA

  Tran Thi Ngoc Lan (Corresponding Author); Cao Thi Hoai (Author)

  1263

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• FROM GREEN MOTIVATION TO SAFETY CONSIDERATIONS: ANALYZING FIRE RISK PERCEPTIONS AND CHARGING INFRASTRUCTURE IN ELECTRIC MOTORBIKE ADOPTION

  Thong Nguyen Tri (Corresponding Author)

  1273

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• SUPPLIER UPGRADING IN SUPPORTING INDUSTRIES UNDER GLOBAL SUPPLY CHAIN RESTRUCTURING: THE ROLE OF SUBNATIONAL INSTITUTIONAL QUALITY, FDI LINKAGES AND FIRM ABSORPTIVE CAPACITY – EVIDENCE FROM VIETNAM

  Nguyen Huu Duc (Author); Pham Minh Tien (Corresponding Author); Tran Ky Viet (Author)

  1293

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• CULTIVATING ENTREPRENEURIAL CULTURE FOR ORGANIZATIONAL LEARNING, CREATIVITY, AND SUCCESS OF NEW VENTURES

  Quoc Hoang Thai (Corresponding Author); Thanh Duc Tran, Khoi Ngoc Mai, Phuong Thi Vu (Author)

  1313

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• CUSTOMER EXPERIENCE IN MOBILE AUGMENTED REALITY RETAIL APPLICATIONS: A CONCEPTUAL FRAMEWORK OF ANTECEDENTS AND CONSEQUENCES IN VIETNAM

  Vo Kim Nhan (Corresponding Author)

  1333

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• DIGITAL TECHNOLOGY ENTREPRENEURIAL INTENTION IN THE DIGITAL ECONOMY CONTEXT: THE ROLE OF TECHNOLOGY ACCEPTANCE, ENTREPRENEURIAL KNOWLEDGE, DIGITAL COMPETENCE, AND DIGITAL EXPERIENCE

  Bui Hong Diep (Corresponding Author)

  1347

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• EVALUATING THE POLICY FRAMEWORK FOR SUPPORTING AGRICULTURAL START-UPS IN VIETNAM

  Nguyen Tran Yen Ha (Corresponding Author)

  1364

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• FACTORS AFFECTING STUDENTS’ PERCEPTIONS OF DIGITAL TRANSFORMATION AND LIFELONG LEARNING ABILITY: A CASE STUDY AT HO CHI MINH CITY UNIVERSITY OF INDUSTRY AND TRADE

  Nguyen Le Ngoc Tram, Le Thi Kieu Oanh, Pham Thi My Duyen, Le Van Vu (Author); Nguyen Thi Minh Phuong (Corresponding Author)

  1380

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• FACTORS AFFECTING THE INTENTION TO ADOPT ARTIFICIAL INTELLIGENCE (AI) IN THE BUSINESS OPERATIONS OF AGRICULTURAL ENTERPRISES IN HO CHI MINH CITY

  Hai Quang Nguyen (Author); Tuan Anh Tran (Corresponding Author); Thi Anh Hong Nguyen, Le Hong Phuong Nguyen (Author)

  1402

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• FROM PERSONALITY TO INNOVATION: A DUAL-ATTITUDE MECHANISM LINKING BIG FIVE PERSONALITY TRAITS TO START-UP INNOVATION IN EMERGING MARKETS

  Nguyen Thi Minh Phuong (Corresponding Author); Mai Ngoc Kha, Nguyen Tran Van Khanh, Mai Thi Ngoc Yen (Author)

  1419

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• FROM SOCIAL MEDIA COMMUNICATION TO BRAND LOYALTY: THE MEDIATING ROLES OF VALUE CO-CREATION AND BRAND LOVE

  Tran Huynh Huyen Trang (Author); Le Thi Thanh Ha (Corresponding Author)

  1437

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• HOW MANAGERIAL CSR PERCEPTION INFLUENCES THE BUSINESS SUCCESS OF SMALL MEDIUM ENTERPRISES IN HO CHI MINH CITY

  Nguyen Thi Minh Phuong (Corresponding Author); Huynh Quang Linh, Tran Thi Ngoc Lan (Author)

  1452

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• INNOVATION AND BUSINESS PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE FAST-MOVING CONSUMER GOODS SECTOR: THE ROLE OF LEADERSHIP AND ORGANIZATIONAL LEARNING

  Doan Van Trai (Corresponding Author); Nguyen Tri Thong, Doan Hoang Diem Trang (Author)

  1477

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• INNOVATION INVESTMENT AND HIGH-TECHNOLOGY EXPORTS: EVIDENCE FROM ASIAN ECONOMIES

  Phan Thi Lieu (Corresponding Author); Pham Thi Thanh Huyen, Nguyen Thi Thao (Author)

  1491

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• INSTITUTIONAL DYNAMICS AND DIGITAL TRANSFORMATION: A MULTI-LEVEL CONCEPTUAL FRAMEWORK FOR INNOVATION-DRIVEN STARTUP ECOSYSTEMS IN VIETNAM

  Quoc Tran Nam (Corresponding Author)

  1503

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• MANAGEMENT ACCOUNTING IN STARTUP ENTERPRISES: IMPLICATIONS FOR THE STARTUP ECOSYSTEM IN VIETNAM

  Do Thi Hai Yen (Corresponding Author); Nguyen Thi Lan Anh (Author)

  1525

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• MODELING GREEN FOOD CONSUMPTION INTENTIONS IN VIETNAM: A HYBRID SEM-ANN APPROACH

  Tran Thi Bich Hoi (Corresponding Author); Vu Van Dong, Nguyen Ngoc Duy Phuong (Author)

  1536

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• PROMOTING THE INTENTION TO USE BUY NOW, PAY LATER PAYMENT SERVICES: INSIGHTS FOR FINANCIAL INNOVATION

  Lam Thanh Hien, Do Thi Kim Anh, Luu Thi Huynh Nhu (Author); Nguyen Thi Thuy Hanh (Corresponding Author)

  1558

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• SHORT VIDEO AND THE COSMETICS CONSUMER BEHAVIOR OF GENERATION Z: THE ROLE OF TRUST AND BRAND LOVE

  Pham Thi Cam Tien (Author); Le Thi Thanh Ha (Corresponding Author); Nguyen Thuy Cam Huong, Chu Kim Gun, Huynh Thi Thien Tram, Vo An Khang, Le Cong Sang (Author)

  1576

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• SOCIAL MEDIA STRATEGY AND SOCIAL VALUE AS DRIVERS OF EAT CLEAN - RELATED UGC: THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT

  Nguyen Duong Gia Lam (Author); Le Thi Thanh Ha (Corresponding Author); Le Duong, Pham Nguyen Hoang Kim (Author)

  1594

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• THE IMPACT OF DIGITAL LITERACY ON DIGITAL ENTREPRENEURIAL INTENTION AMONG VIETNAMESE UNIVERSITY STUDENTS: THE SERIAL MEDIATING ROLES OF SELFEFFICACY AND PERCEIVED DESIRABILITY

  Mac Xuan Dung (Corresponding Author); Dang Xuan Cuong (Author)

  1615

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• THE INFLUENCE OF ENTREPRENEURIAL CAPABILITY AND INSTITUTIONAL ENVIRONMENT ON SUSTAINABLE ORGANIZATIONAL PERFORMANCE OF ENTREPRENEURIAL ENTERPRISE IN VIET NAM: ROLE OF INNOVATION CAPABILITY

  Thi Hong Nhung Nguyen (Author); Thi Phung Nguyen (Corresponding Author)

  1633

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• THE RELATIONSHIP AMONG ENTREPRENEURSHIP EDUCATION, ENTREPRENEURIAL OPPORTUNITY RECOGNITION, AND ENTREPRENEURIAL INTENTION OF UNIVERSITY STUDENTS IN HO CHI MINH CITY: THE MODERATING ROLE OF CAREER INDECISION

  Tuan Anh Tran (Corresponding Author); Thi Thanh Huyen Pham, Viet Hoang Vy Nguyen (Author)

  1652

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• THE ROLE OF GREEN KNOWLEDGE MANAGEMENT IN DRIVING GREEN INNOVATION AND SUSTAINABLE PERFORMANCE: EVIDENCE FROM LEAD-ACID BATTERY MANUFACTURERS IN SOUTHEAST VIETNAM

  Nguyen Phan Hoai Lam (Corresponding Author); Nguyen Nguyen Phong (Author)

  1665

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• THE ROLE OF INCLUSIVE INSTITUTIONS IN PROMOTING DIGITAL FINANCIAL INCLUSION AND HUMAN CAPITAL DEVELOPMENT: EVIDENCE FROM VIETNAM

  Vuong Duc Hoang Quan (Author); Lam Thi Anh Dao (Corresponding Author)

  1678

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• AI ANXIETY AND LIFE SATISFACTION AMONG OFFICE WORKERS: THE MEDIATING ROLE OF NEGATIVE AFFECT AND THE MODERATING ROLE OF PERCEIVED SOCIAL SUPPORT

  Ho Thi Khanh Nhat (Corresponding Author)

  1689

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• BEYOND THE DEVICE: B2G ECOSYSTEMS AND HUMAN-IN-THE-LOOP SERVICES FOR CARE ROBOTS IN SOUTH KOREA’S SILVER ECONOMY

  Phuong-Dung Bui-Nguyen (Corresponding Author); Thanh-Phong Lam, Ngoc-My-Quyen Nguyen (Author)

  1706

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• CONSUMPTION VALUES AND GREEN PURCHASE DECISION AMONG YOUNG CONSUMERS IN HO CHI MINH CITY: THE ROLES OF ATTITUDE TOWARD GREEN BEHAVIOR AND MINDFULNESS

  Nguyen Nhat Phuoc-Minh (Author); Thi Huong Giang Vo (Corresponding Author)

  1724

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• DETERMINANTS OF RIDE-HAILING DRIVERS’ JOB ATTITUDES: THE MEDIATING ROLE OF JOB SATISFACTION

  Pham Do Van Trung (Corresponding Author); Truong Nhan Minh (Author)

  1740

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• DEVELOPING RESILIENT HUMAN CAPITAL THROUGH ENGLISH FOR SPECIFIC PURPOSES (ESP): A STUDY ON THE CAREER ORIENTATION OF ENGLISH MAJORS IN VIETNAM’S LOGISTICS SECTOR

  Bui Vu The Duc (Author); Nguyen Thu Huyen (Corresponding Author)

  1756

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• DIGITAL CAPABILITY AND TEACHING EFFECTIVENESS IN HUMAN CAPITAL DEVELOPMENT: EVIDENCE FROM PUBLIC UNIVERSITIES IN HO CHI MINH CITY

  Nguyen Duc Cuong (Corresponding Author); Nguyen Huynh Anh Vu (Author)

  1768

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• DIGITAL SOCIAL INCLUSION AND HUMAN CAPITAL IN SHAPING NATIONAL WELL-BEING: EVIDENCE FROM VIETNAM’S MARKET-ORIENTED TRANSITION

  Tran Van Phung (Corresponding Author)

  1784

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• DIGITAL TRANSFORMATION AND ESG IMPLEMENTATION IN VIETNAM: INSIGHTS FROM GREEN GROWTH POLICIES AND HUMAN RESOURCE MANAGEMENT

  Huynh Van Binh (Author); Nguyen Van Thuan (Corresponding Author); Chau Thi Le Duyen, Huynh Bao Trang (Author)

  1800

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• FACTORS INFLUENCING STUDENTS’ DECISIONS TO ENGAGE IN PART-TIME EMPLOYMENT: EVIDENCE FROM HO CHI MINH CITY

  Xuan-Bach Nguyen-Duy (Corresponding Author); Hong-Nhan Le-Thi, Thuy-Duyen Doan-Thi, Thuy-Dung Tran-Thi, Kim-Hoang Phan-Ngoc, Tuyet-Ngan Nguyen-Thi, Trang-Nhi Tran-Vu, Minh Tran-Duy (Author)

  1815

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• FACULTY WORK ENGAGEMENT IN THE DIGITAL TRANSFORMATION ERA: THE ROLES OF ORGANIZATIONAL CULTURE AND JOB SATISFACTION IN ACADEMIC HUMAN CAPITAL DEVELOPMENT

  Xuan Huong Pham (Corresponding Author); Xuan Duc Vo, Thi Hai Ha Nguyen (Author)

  1830

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• FROM GREEN VALUES TO BETTER LIVING: UNPACKING THE ROLE OF PRO-ENVIRONMENTAL BEHAVIOR AND GREEN PRODUCT ATTACHMENT

  Thi Huong Giang Vo (Corresponding Author); Thi Thanh Ha Le (Author)

  1844

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• GREEN HUMAN RESOURCE MANAGEMENT AND SUSTAINABLE PERFORMANCE: A BIBLIOMETRIC AND SYSTEMATIC REVIEW OF RESEARCH TRENDS AND THEMATIC EVOLUTION

  Nguyen Thu Hien (Corresponding Author); Nguyen Thi Trang Nhung (Author)

  1857

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• HOW INSTITUTIONAL AI READINESS SHAPES ACADEMIC RESEARCH PERFORMANCE: EVIDENCE FROM PUBLIC UNIVERSITIES IN VIETNAM

  Nguyen Thi Bich Thuy (Author); Nguyen Minh Tuan (Corresponding Author)

  1872

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• HUMAN-CENTERED BRAND DNA: A STRATEGIC FRAMEWORK FOR SUSTAINABLE DIGITAL TRANSFORMATION IN THE NEW GLOBAL ECONOMY

  Pham Thi Thuy Linh (Corresponding Author)

  1887

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• KNOWLEDGE MANAGEMENT AND INNOVATION  IN HIGHER EDUCATION INSTITUTIONS: EMPIRICAL EVIDENCE FROM VIETNAM

  Tran Quang Binh (Author); Ho Thanh Tri (Corresponding Author)

  1900

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• RETHINKING HUMAN CAPITAL IN THE DIGITAL ERA

  Le Dinh Thi Le (Corresponding Author); Thai Huy Binh (Author)

  1913

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• THE IMPACT OF DIGITAL TRANSFORMATION ON THE WORK MOTIVATION OF BANK EMPLOYEES IN HO CHI MINH CITY: THE MEDIATING ROLE OF JOB CHARACTERISTICS

  Nguyen Le Thi Ngoc Chau (Corresponding Author); Luu Duc Anh (Author)

  1925

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• THE IMPACT OF ORGANIZATIONAL JUSTICE ON KNOWLEDGE SHARING BEHAVIOR: THE MEDIATING ROLE OF AFFECTIVE COMMITMENT

  Bui Thi Ngoc Tram (Author); Nguyen Ha Thanh Binh (Corresponding Author)

  1942

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• THE IMPACT OF SOCIAL BARRIERS ON WOMEN'S LIVELIHOOD TRANSITION AND INCOME: EMPIRICAL RESEARCH FROM SON LA PROVINCE

  Tran Thi Thanh Ha (Corresponding Author); Duong Van Manh (Author)

  1951

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